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The big challenge for social media attribution
Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the...
View ArticleNew research states the obvious for advertising on social networks
In a shocking revelation, research has revealed that adverts running on non-social media sites get better click-through rates than on sites such as Bebo and Flixter. Via Brand Republic, social...
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